Whether you’re creating a true plain text email or a minimalist version of your HTML, you’ll need lots of white space to highlight key copy and set off links. ![]() This Thinx email mixes font weights, generous white space, and minimal images for a scannable message.Ģ. What passes for plain text today is a minimalist design that looks like plain text but specifies elements like font faces, sizes and colors, embedded links, and other basic HTML styling. You might envision it rendering in Arial, but if your recipient loves Comic Sans-well, sorry about that. True plain-text email has no images, and no colors except for the link color that the reader’s email browser assigns to clicked links and a typeface that follows your recipient’s email browser or device settings. For free-tier MailCharts users, we’ve unlocked it for a short time, so visit it now and save some emails to a personal list. You won’t find them on our Plain Text Email list of 22 hand-picked examples. These tips can help you create plain emails that still drive value for you and your customers.Ĭheck this MailCharts resource: There are a lot of unattractive plain text or minimalist emails out there. But they need just as much special handling to make sure your message comes across clearly. So they often show up as must-deliver messages like confirmations, system alerts, or breaking news.Ī minimalist email can be an intriguing alternative to your regular HTML templates. These simpler, lighter-weight emails usually have fewer rendering issues, load faster, and might be less likely to trigger spam filters, as long as they follow standard coding practices. ![]() Instead, many email designers use a minimalist approach-designing a simple template in HTML with maybe a logo or product image, a call-to-action button, and not much else. Here’s an excerpt of a true plain-text email sent in 2006:Īnd here’s that same newsletter but now in an HTML version from 2023:Įven in this age of heightened privacy concerns, nobody is predicting we’ll return to the true plain text days of yore. ![]() For many HTML-averse email users, especially in tech and B2B, that’s part of the appeal. True plain text-which was your only option in the early days-doesn’t have them. HTML gives email its color, animation, interactivity, and trackability. But some people still prefer the simplicity and artistic possibilities of B&W. Then the technology changed and TVs went live in living color. Email design is like television: In the beginning, it was black and white.
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